Last year there was a flurry of excitement in Australia as Avatar came out at the movies (grossing $2B), the broadcasters conducted a set of 3D transmission trials, football finals in 3D were publicized then actually broadcast, and the mega-stores made a killing selling 3D televisions to all and sundry!
Then in 2011… nothing. Not a word. Rumors were circulated that content providers were not keen to invest further, that expertise and infrastructure enhancement costs were to much to progress things, and that spectrum could make more money with lots of boutique channels rather than a few brilliant 3D HD ones.
The Australian Media & Consumer Authority (AMCA) stood back mute muttering darkly about committees evaluating submissions, the public not ready, bandwidth at a premium, and totally failing to encourage, excite and educate the public and industry on any intended way forward that could well reinvigorate our media content industry.
Only with widespread adoption in sets, recorders, and the consequent multi-media production capabilities will come the spin-off benefits in truly effective training materials for applications in technology maintenance: think complex military system and maintenance, operating theatre technique, and powerful new approaches to conceptualisation.
Meanwhile the average punter merely sits bewildered that there is nothing new anymore (other than some animations on blu-ray disk for the kids) to watch on the big new TV in the living room, that many channels run concurrently with almost the same programs, and that ads take up more and more time and are more and more frequent than ever before!
We had the reputation not long ago of being a technically savy, early adopting and enthusiastically participating public in all things new – but what happened? We have been let down by politicians and a bureaucracy that are mired in procrastination, have a foggy sense of direction and are beholden to powerful monied interests; rather than ones who can enthusiastically lead us all into a bright new productive future in a technological age. What a shame.